About Us

Who we are

We are Hechwan and we exist so your brand doesn't have to become a regulatory expert.

Hechwan was founded on a simple but deeply held belief: that independent and scaling beauty brands deserve access to the same quality of regulatory expertise that large corporations take for granted — without the agency price tag, the jargon, or the feeling that compliance is something happening to them rather than for them. We are a specialist cosmetic regulatory consultancy, working exclusively with beauty brands navigating the EU and UK markets. We are not a generalist firm that occasionally touches cosmetics. We are not a large agency where your brand becomes one of hundreds. We are a focused, founder-led consultancy where cosmetic compliance is all we do — and we do it with the depth of knowledge, the commercial awareness, and the plain-English communication that brands at every stage of growth actually need. Whether you are a founder developing your very first product, an established brand expanding into a new market, or a growing business that has outpaced its current compliance setup — we understand where you are, what you are facing, and exactly how to help.

Our Values

What makes us different.

Cosmetics Only

We work exclusively with cosmetic brands. Deep specialism, not distracted generalism.

Founder-Led

Your work is handled by a specialist — not passed to a junior account manager.

Plain English

Regulation is complex. Our advice is not. Clear actions, not buried jargon.

Commercially Minded

We help you substantiate bold claims, not water them down. Your brand stays powerful.

Why Choose Us

There are other compliance consultants. Here is why our clients choose us.

Choosing a regulatory partner is not just about ticking a compliance box. It is about finding someone you trust with work that directly affects your brand’s reputation, your ability to trade, and your relationship with the authorities responsible for the products your customers put on their skin.

Founder-Led Expertise

Your work is never passed to a junior or handed off to an account manager. When you work with Hechwan, you are working directly with a regulatory specialist who brings hands-on experience across claims substantiation, labelling compliance, Product Information Files, green claims, and EU and UK market entry.

Plain English — Always

Regulation is inherently complex. Our job is to make it feel manageable. We translate compliance requirements into clear, actionable steps your team can actually follow — without the impenetrable language, the unnecessary caveats, or the sense that you need a law degree to understand what we are telling you.

Commercially Minded

Compliance should never mean watering down your marketing. Our goal is to help you substantiate the boldest claims your products can legitimately support, identify what your label legally needs without stripping away what makes it yours, and give you the regulatory confidence to take your brand where you want it to go.

Ready to make your products compliant with confidence?

Book a free 20-minute discovery call. Tell us where you are with compliance — we'll tell you exactly what you need, with no obligation.